Posting social media marketing content represents the same legal minefield publishers and broadcasters navigate when providing a news service.
That’s why it helps to have a former journalist handling your social media content creation. Those of us who were properly reared as journos are acutely aware of the dangers of publishing actionable material because it was hammered into us during our training!
Ex-journalists are also the best choice when looking for a press release writing service. Why? Because they know exactly what news editors want from a press release, which means YOUR news is much more likely to be published prominently by established media channels.
Back to legal matters: It’s so easy to make a false claim or defame someone unwittingly during the marketing content creation process. And the upshot could be damaging publicity or a hefty payout.
Years of experience have left me with insect-like antennae that twitch whenever I come across material from a client that could pose legal risk. So I check the facts and adjust accordingly to make it safe.
For example, so many companies claim to offer a product on an exclusive basis when consumers are able to buy the same item from another provider. An industry watchdog authority would therefore be forced to take action if a complaint was received.
Your marketing messages might look perfectly innocuous, but the possibilities of publishing something actionable are endless – and you COULD find yourself wide open to legal or regulatory action.
Always best to play it safe. Make sure you have a properly-trained professional handling your social media posts and other marketing communications Asia content.
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