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AI tells lies when writing copy – the technical term is “hallucinating”!
Embarrassment has engulfed Deloitte after one of its expensive reports was found to be full of errors, fictional quotes and non-existent...
Oct 8


AI will NEVER take pride in its work like us humans!
Irritated by amusingly-flawed subtitles or mistake-laden voiceovers on YouTube videos? That’s AI at work – falling down on the job! If...
Sep 17


Before writing this blog, I asked an AI tool whether organisations should use human or AI copywriters…
ChatGPT told me: “AI can generate content quickly, but what’s the long-term cost of lifeless messaging? Or a brand voice that lacks depth...
Apr 28


Who believes a good speech should be formal and full of impressive words?
Big mistake! Leadership speech writing is about enabling the speaker to grab attention, hold it until the last word is delivered and make...
Apr 10


Hiring a properly-trained pro for social media content creation could save you legal hassles
Posting social media marketing content represents the same legal minefield publishers and broadcasters navigate when providing a news...
Mar 12
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