Who believes a good speech should be formal and full of impressive words?

Big mistake!

Leadership speech writing is about enabling the speaker to grab attention, hold it until the last word is delivered and make every message instantly understandable and credible.

You can’t influence an audience by boring all into submission. Don’t be dull in the mistaken belief you are radiating gravitas.

Listeners need to “connect” with you at the human level – so HOW you say what you need to communicate is crucially important.

Any skilled leadership speech writer should have this in mind when crafting messages that will be instantly understood, absorbed and trusted.

And any executive aiming to influence an audience should find a speech writer seasoned enough to understand how best to wordsmith key messaging in a way that “connects” and “sticks”.

On vocabulary, those who do not have English as a first language might not fully understand unfamiliar words and idioms – so make sure your choice of syntax doesn’t marginalise an entire section of the audience!

A skilled public speaking content creator will write your speech in bite-sized chunks, so the audience has a chance to digest messaging, rather than be drowned in a deluge of words.

There’s so much to consider when writing a speech – more than I can list here. 

I’ve written speeches and video scripts for C-level execs all over Asia and always tailor content to ensure crucial messages are absorbed. So talk to me about YOUR upcoming speaking opportunity…